What is direct mail?

Direct mail is the process of sending a mail piece to a mailing list. The mailing list can be user supplied or purchased from a vendor. The mailing list is supplied to us as either an Excel file or a CSV file format. Usually the list is targeted to a specific demographic. A residential direct mail demographic can include things like age, gender, income or other variables.  A B2B direct mail demographic would include things like industry, number of employees, gross sales and type of company.

Standard Sizes for Direct Mail are:


  • 4.25” x 6”
  • 4” x 6”

Brochures and Rack Cards

  • 5” x 7”
  • 6” x 9”
  • 5.5” x 8.5”

6” x 11”

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