Direct mail is the process of sending a mail piece to a mailing list. The mailing list can be user supplied or purchased from a vendor. The mailing list is supplied to us as either an Excel file or a CSV file format. Usually the list is targeted to a specific demographic. A residential direct mail demographic can include things like age, gender, income or other variables. A B2B direct mail demographic would include things like industry, number of employees, gross sales and type of company.
Standard Sizes for Direct Mail are:
Postcards
- 4.25” x 6”
- 4” x 6”
Brochures and Rack Cards
- 5” x 7”
- 6” x 9”
- 5.5” x 8.5”
6” x 11”